Kantz -
startup project
Kantz -
startup project
Embedded Files
startup project
Building a scalable desk-booking platform from scratch to transform physical office constraints into digital certainty.
Building a scalable desk-booking platform from scratch to transform physical office constraints into digital certainty.
This is the story from research to the MVP execution.
This is the story from research to the MVP execution.
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100%
Seat Efficiency 100%
How I led the design of Kantz, a mobile-first desk reservation application.
Beyond simple booking, the platform serves as a transparency tool that helps employees coordinate office days with their teams, restoring a sense of belonging and ensuring 100% seat utilization efficiency.
GOAL
Create
Mobile-first
Desk Reservation Application
Create
Mobile-first
Desk Reservation Application
PROBLEM STATEMENT
Hooloovoo experienced a 3x growth in headcount that outpaced its physical office capacity.
This created a high-friction environment where employees were uncertain if they would have a place to sit, while HR lacked the data to understand office utilization and employee engagement post-pandemic.
MY ROLE
18+
User Interviews 18+
User
Research
User
Research
We bypassed assumptions by conducting 30-minute qualitative interviews to identify the psychological barriers to returning to the office.
3
User Personas 3
Identify
User Personas
Identify
User Personas
Employees - Hybrids (They come from time to time to the office)
HR Friends - On-site employees, require their own space
Marketing Regulars (People who regularly come to the office)
100%
Ownership 100%
Define
MVP Roadmap
Define
MVP Roadmap
Based on research insights I identified must have, should have, could have features. To define that I used Maslow Pyramide as a guideline.
100%
Ownership 100%
Product Design
Execution
Product Design
Execution
The app was build in Google Material (React) and my role was to define the visuals, design system, mobile and desktop solution.
Research
Insights
Research
Insights
Office attendance is a social commitment, not just a logistical one.
Office attendance is a social commitment, not just a logistical one.
This realization shifted our strategy from building a simple booking tool to creating a social transparency platform that restores psychological certainty and intentional collaboration.
80%
Users 80%
Favorite Desk Paradox
Favorite Desk Paradox
Most employees had "unofficial" desks; the fear of losing that personal space was a primary pain point.
60%
Users 60%
Proximity
Driver
Proximity
Driver
60% of users stated that who they sit next to is more important than where they sit.
70%
Users 70%
Visibility
Gap
Visibility
Gap
HR and employees were operating in a "black box"—there was no way to know who was in the office without physically being there.
Prioritize
needs for MVP
Prioritize
needs for MVP
I utilized the 'Magic Wand' technique to move users past logistical complaints and uncover the core desire: predictability. It wasn't about the booking; it was about the guarantee of a productive environment.
I utilized the 'Magic Wand' technique to move users past logistical complaints and uncover the core desire: predictability. It wasn't about the booking; it was about the guarantee of a productive environment.
When I classified the needs, I used Maslow pyramide to prioritise them.
Question: "Where do you usually sit?" → Maslow Level: Basic/Safety (Certainty of location).
Question: "Why do you come to the office?" → Maslow Level: Belonging (Team connection).
Basic Needs
Basic Needs
Foundational Utility
Guaranteed availability. "If I commute, I must have a desk"
Belonging
Belonging
Operational Efficiency
Coordination. "I want to be where my team is."
Self-Actualization
Self-Actualization
Cultural Optimization
Accountability. Encouraging a culture where reservations are respected as a commitment to peers.
End-to-end Design
Process
End-to-end Design
Process
Information
Architecture
Information
Architecture
Structured the app around "Quick Reservations" for daily commuters and "Advanced Planning" for hybrid teams.
Interactive
Floorplans
Interactive
Floorplans
Developed a visual-first booking system (solving the 80% user request for spatial awareness) to reduce cognitive load during the booking process.
Agile
Collaboration
Agile
Collaboration
Worked in a cross-functional squad (Product, Engineering, Stakeholders) to ensure the technical feasibility of real-time seat tracking.
Colours &
Typography
Colours &
Typography
text here
Design
Screens
Design
Screens
Impact &
Strategic Value
Impact &
Strategic Value
100%
Seat Utilisation 100%
Capacity
Management
Capacity
Management
Solved the 3:1 employee-to-desk ratio crisis by implementing a rotating reservation system, effectively "expanding" the office capacity without increasing real estate costs.
100%
Office Occupancy Trends 100%
HR Data
Intelligence
HR Data
Intelligence
Provided the HR department with the first reliable dataset on office occupancy trends, enabling evidence-based decisions for future office expansions.
100%
Users has office insights100%
Social
Connectivity
Social
Connectivity
By highlighting "who is in today," the app increased intentional collaboration, making the office a destination for teamwork rather than just a place to sit.
Lesson
Learned
Lesson
Learned
In hybrid work, the office is no longer just a place to sit; it’s a tool for intentional collaboration.
In hybrid work, the office is no longer just a place to sit; it’s a tool for intentional collaboration.
I learned that solving a logistical problem (booking a desk) is secondary to solving a cultural one (certainty and belonging).
By focusing on the 'Proximity Driver'—who users sit next to—we moved the platform from being a chore to being a social destination.
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