Experience
Experience
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Skills ↓ Experience ↓ Education ↓
SKILLS
Communication &
Collaboration
Communication &
Collaboration
Cross-Functional Team Interaction
International Online Workshop Facilitation (PM/UX/ENG)
Stakeholder Communication and Collaboration
Change driver
Mentor and educator
Service
Design Thinking
Service
Design Thinking
System Thinking
Customer Research/Technical Research
Research Analyses and Blueprinting
Online Workshops - Jobs to be done
Online Workshops - How might we... (solve, create)
Product
Management
Product
Management
Setting Up Priorities based on Research and Data
Recommending priorities based on research insights
Agile & Waterfall Methodologies
A/B Testing
User Testing - Mocks Validation
Writing Jira Tickets
Technical
Skills
Technical
Skills
AI Skills: Figma Make, Figma Sites, Codex, Versive (AI Research Tool), Foldspace - ex. Eucera, Claude Code
Design Skills: Design Systems/Styleguides, Low-Fidelity Mocks, High Fidelity Mocks, Prototyping
Dev Skills: HTML/CSS, Sass, Variables, Components
Libraries: Tailwind, Material 2, Material 3, Ant Design, Bootstrap
EXPERIENCE
Senior Product Designer
Senior Product Designer
Sugar CRM/Sugar AI
March 2025 - Present
Remote, International Teams
AI Prototype
Validation
AI Prototype
Validation
Built a functional Conversational AI prototype using Claude Code in 3 days — demonstrating rapid AI prototyping capability and validating interaction patterns before engineering investment.
Strategic AI
Roadmap
Strategic AI
Roadmap
Orchestrated Service Design-led research and Service Blueprinting to define the strategic roadmap and technical execution for Conversational AI.
End-to-End
AI Strategy
End-to-End
AI Strategy
Spearheaded the transformation of complex LLM capabilities into intuitive, user-centric product experiences from concept to launch used by enterprise sales teams across 500+ global accounts.
AI Systems & Workflows
AI Systems & Workflows
Defined foundational AI Design Systems and complex workflows, scalable patterns for trust and "human-in-the-loop" interactions shipped across 4 enterprise platforms, establishing design operations workflows.
Executive
Executive
Influence
Influence
Led high-stakes PM/UX/ENG workshops and advocated design-led AI initiatives to the executive suite to align product vision with business ROI.
Cross-Functional Mentorship
Cross-Functional Mentorship
Elevated organizational AI design maturity by coaching a team of 3 designers, resulting in 4 PMs requesting collaboration by name in a single quarter demonstrating both people management and design leadership at organizational scale.
Getting
Teams Unstuck
Getting
Teams Unstuck
Resolved a year-long strategic roadmap roadblock through Service Blueprinting and cross-functional discovery — unblocking the AI platform roadmap and aligning PM, Engineering, and Executive leadership on a unified product vision.
UX Designer
UX Designer
Sugar CRM/Sugar AI
April 2023 - March 2025
Remote, International Teams
Strategic
User Research
Strategic
User Research
Directed qualitative and quantitative research across 13 user interviews and 8 cross-functional workshops for Sugar Market — uncovering critical campaign lifecycle bottlenecks, directly contributing to a documented improvement in user retention and influencing roadmap priorities for the Sugar AI platform.
Full case study →
Problem Solving &
Service Blueprinting
Problem Solving &
Service Blueprinting
Resolved a year-long product roadblock by leading technical discovery and cross-functional alignment for Biometric Passkey Authentication — simplifying a fragmented login process affecting 95% of users and unblocking a team that had been stalled for over a year.
Full case study →
AI Innovation & Leadership
AI Innovation & Leadership
Conceptualized, pitched, and led a cross-functional squad of 8 (UX, PM, Engineering) to build a winning AI prototype in 5 days during Sugar Sprint Week — delivering a fully automated Nurture Campaign engine built on LLM capabilities and taking first place in the company-wide competition.
Full case study →
Multi-Platform
UX Leadership
Multi-Platform
UX Leadership
Led UX strategy and design execution across four major enterprise platforms — SugarCRM, Sugar Identity, Sugar Market, and Sugar AI — serving complex B2B workflows at scale, working within Agile methodologies across cross-functional teams.
AI Design
System Foundation
AI Design
System Foundation
Designed and delivered the foundational AI design system for Sugar AI, establishing scalable interaction design patterns and wireframing standards that enabled consistent, high-quality feature development across the organization.
UX Designer (Mid-Senior)
UX Designer (Mid-Senior)
Hooloovoo
March 2022 - April 2023
Hybrid, Serbian Team
Led end-to-end
product design for Kantz
Led end-to-end
product design for Kantz
A desk-booking SaaS tool — from user research and information architecture through high-fidelity prototypes to a fully functional, investor-ready MVP delivered within 12 months.
UX/UI Designer
UX/UI Designer
PhoenixNap
August 2018 - March 2022
Hybrid, International Teams
Designing
User Interfaces
Designing
User Interfaces
Designing User Interfaces that match with Business goals keeping in mind that they are technically reliable.
Implementing
Design
Implementing
Design
Converting designs/mock-ups to Ant Design framework and BMC UI kit/libraries.
Submitting
Ideas & Concepts
Submitting
Ideas & Concepts
Maintaining a creative approach to solving problems, executing task requirements.
UI Designer
UI Designer
CCBill
August 2015 - March 2022
On Site, International Teams
User Interface
User Interface
Design
Design
Designer of user interfaces with aesthetic values that match intended business goals and meet technical/business specifications.
Convert
Design to Code
Convert
Design to Code
Convert user interface designs into HTML/CSS/SASS documents according to business requirements.
Graphic
Design
Graphic
Design
Conceptualize and prepare graphic design tasks for internal use according to business needs.
EDUCATION
Master of
Graphic Engineering & Design
Master of
Graphic Engineering & Design
Faculty of Technical Science
Novi Sad, Serbia
Graduate: 2006-2012
CERTIFICATES
Communication &
Organizational Courses
Communication &
Organizational Courses
Organizational Transactional Analyses
Organizational Transactional Analyses
Growth Code,
ITAA Certified Organization,
Belgrade, Serbia
Sept 2025 - Present
NLP - Neuro Linguistic Programming
NLP - Neuro Linguistic Programming
Slavica Squire Institute,
ANLP Certified Organization
Online
August 2023 - March 2025
Transactional Analyses Practitioner
Transactional Analyses Practitioner
Psihopolis Institute,
Novi Sad, Serbia
2018-2023
Linkedin
Learning Platform
Linkedin
Learning Platform
Sales Strategy: Using AI and Automation to Sell More
Issued August 2025
Issued May 2023
IxDF - Interaction Design Foundation
IxDF - Interaction Design Foundation
UX Management: Strategy and Tactics
Issued Feb 2023
UI Design Patterns for Successful Software
Issued Jan 2023
Issued Jan 2023
CASE STUDIES
CLAUDE CODE PROTOTYPE
AI Bot
AI Bot
Prototype
Prototype
From Design to AI Prototype in 3 Days: Building a Conversational AI Bot with Claude Code
CONVERSATIONAL AI
Use AI to help Sellers Sell
Use AI to help Sellers Sell
The story of how I led the end-to-end evolution of a complex CRM, architecting a proactive Conversational AI specifically designed to help sellers actually sell.
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